“In case you missed it, the witch – Wiccan and beyond – is having a moment in pop culture,” states a 2018 Fashion article, one of dozens of similar articles written about Wicca, paganism or witchcraft last year. If you’re over thirty and you feel like you’re experiencing deja vu, you’re not alone. Witchcraft as a trend have been a common topic from publications for decades. This poses a question: At what point does it no longer qualify as a fad?
According to Dr. Denise Cush, a professor of Religion & Education at the Bath Spa University in England, she’s noticed a steady increase throughout her career. In the 2007 text, The New Generation Witches, Dr.Cush states: “Teaching in Religious Studies and Religious Education at a University level since the mid-1980s, I have been aware in my own practice of an increasing number of students who would identify themselves as pagan.”
If self identifying pagans were on the rise in the 1980s, it makes sense to look back a bit further. Perhaps the fad actually started in the early 1970s, as posited by the Time cover story “The Occult Revival: A Substitute Faith” in 1972: “This recent scene — and many a similarly bizarre one — is being re-enacted all across the U.S. nowadays. In Oakland, Calif., when the moon is full, a group of college-educated people gather in a house in a middle-class neighborhood, remove their clothes, and whirl through the double spiral of a witches’ dance.” However, the same author quotes Margaret Murray in her 1921 controversial publication Witch Cult in Western Europe, in which the famed anthropologist describes the new witchcraft trend as a “vestige of the nature worship of Europe’s pagan days.”
The trend continues, with tones of hand wringing or mockery, to span decades. After an entire century of authors investigating witchcraft as a fad, it begs the question: Are we truly attempting to understand ‘alternative’ religious movements with these types of publications, or simply discredit them?